“He has that thing that early Springsteen had,” says Steve Hyden, city editor for The Onion’s A.V.

Though not a song you would expect to introduce a rapper to the stage, it seemed strangely fitting for Juiceboxxx. “No one is sitting idly around.”Īs the crowd gathered at this summer’s PBR Street Party in Bay View, Bruce Springsteen’s “Born to Run” blared from the sound system. “There is a lot going on,” says Jurewicz. If these are the faces of the future, Milwaukee could be heading in a very positive direction. We found lots of world-class talent – be it in business, science, social services, sports or the arts – that is already changing the city. Indeed, as we looked around Milwaukee, consulting a range of experts, we found no shortage of smart, creative people under the age of 40 who are making a difference. “There are actually very few states that are experiencing a brain gain, so we’re not alone in that.” Jurewicz notes that this city’s challenge is not a unique one. 1 in the number of great places to work per capita for three years in a row. “On the pay side of things, we currently rank above the national averages. “We’re fifth in the nation in Fortune 500 companies,” Jurewicz notes. Many may be making decisions based on misconceptions about this city, says Shelley Jurewicz, executive director of FUEL Milwaukee, a support group for young professionals. “Individuals with college or advanced degrees were more likely to leave the state, while those with less education tended to come,” a 2005 report by the Wisconsin Taxpayers Alliance noted.

Census, Wisconsin saw a net loss of 11,224 college-educated 25- to 39-year-olds. Metro-area leaders fret about a brain drain, about the young and educated fleeing to find greener pastures and fatter paychecks. “Once they’re here, they see all the charms and opportunities Milwaukee offers.” “It’s certainly had a positive effect,” Bartley says. His team brought in college newspaper editors and showed off the city to them – in hopes they’d spread the word to collegiate readers. “We just haven’t marketed ourselves properly.”įrom his office in the War Memorial Center, overlooking the art museum’s Calatrava addition, the new symbol of the city, Bartley recounts his experience working on a Milwaukee 7 guerilla marketing effort. “Milwaukee is a global player,” says Bartley, 38, chief executive of World Trade Center Wisconsin. With Dustin Block, Kellie Bramlet, Ann Christenson, Jenny Marie Farris, Erik Helin, Samantha Hernandez, Kevin Kosterman, Howie Magner, Dan Murphy, Steve Paske, Katie Pelech and Carly Rubach.Ĭhristian Bartley has his eye on the future and is certain Milwaukee will be a star.

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